{"id":7,"date":"2024-02-14T21:53:50","date_gmt":"2024-02-14T21:53:50","guid":{"rendered":"https:\/\/danielzarnescu.ro\/cursuri\/ws-copywriter\/?page_id=7"},"modified":"2024-02-23T07:05:52","modified_gmt":"2024-02-23T07:05:52","slug":"home","status":"publish","type":"page","link":"https:\/\/danielzarnescu.ro\/cursuri\/ws-copywriter\/","title":{"rendered":"home"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.16″ background_color_gradient_start=”#1c9ca8″ background_image=”https:\/\/danielzarnescu.ro\/cursuri\/ws-copywriter\/wp-content\/uploads\/2024\/02\/profil-dz-4.png” overflow-x=”hidden” overflow-y=”hidden” custom_padding=”2vw||2vw||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.0″ custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ text_font=”Lora|600|||||||” text_text_color=”#0c0000″ text_font_size=”24px” text_line_height=”2.2em” header_font=”Oswald|500|||||||” header_text_color=”#000000″ header_font_size=”90px” header_letter_spacing=”0em” header_2_text_color=”#000000″ background_color=”RGBA(255,255,255,0)” background_image=”https:\/\/danielzarnescu.ro\/cursuri\/ws-copywriter\/wp-content\/uploads\/2024\/02\/freelance-writer-11-1.png” background_size=”custom” background_image_width=”48%” background_image_height=”60%” background_position=”bottom_left” background_horizontal_offset=”85%” background_vertical_offset=”-6%” z_index=”1″ max_width=”800px” text_font_size_tablet=”24px” text_font_size_phone=”24px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”64px” header_font_size_phone=”60px” header_font_size_last_edited=”on|phone” header_letter_spacing_tablet=”-8px” header_letter_spacing_phone=”-4px” header_letter_spacing_last_edited=”off|tablet” background_last_edited=”on|phone” background_image_width_phone=”100%” global_colors_info=”{}”]<\/p>\n

<\/span><\/span>Workshop <\/span><\/span>Copywriter<\/span><\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ text_font=”Lora|||on|||||” text_text_color=”#000000″ text_font_size=”24px” text_line_height=”1.8em” header_3_font=”Lora|700|||||||” header_3_text_color=”#da1313″ header_3_font_size=”32px” header_3_line_height=”1.5em” max_width=”900px” custom_margin=”-30px|||||” text_font_size_tablet=”14px” text_font_size_phone=”” text_font_size_last_edited=”on|phone” header_3_font_size_tablet=”20px” header_3_font_size_phone=”18px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Primii pa\u0219i \u00een Copywriting \u0219i Email Marketing<\/strong><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ text_font=”Ubuntu||||||||” text_font_size=”16px” text_line_height=”1.8em” header_3_font=”Lora|700|||||||” header_3_text_color=”#af1b18″ header_3_font_size=”32px” header_3_line_height=”1.5em” max_width=”900px” text_font_size_tablet=”14px” text_font_size_phone=”” text_font_size_last_edited=”on|phone” header_3_font_size_tablet=”20px” header_3_font_size_phone=”18px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Cum s\u0103 scrii texte care v\u00e2nd \u0219i s\u0103 tr\u0103ie\u0219ti din asta<\/strong><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ text_font=”Lora|600|||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.8em” header_3_font=”Lora|700|||||||” header_3_text_color=”#da1313″ header_3_font_size=”32px” header_3_line_height=”1.5em” max_width=”900px” custom_margin=”-30px|||||” text_font_size_tablet=”14px” text_font_size_phone=”” text_font_size_last_edited=”on|phone” header_3_font_size_tablet=”20px” header_3_font_size_phone=”18px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

\ud83d\udc49\ud83c\udfff<\/span> Workshop online intensiv, pe durata a dou\u0103 module (patru zile de training \u00een total)<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ text_font=”Lora|600|||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.8em” header_3_font=”Lora|700|||||||” header_3_text_color=”#da1313″ header_3_font_size=”32px” header_3_line_height=”1.5em” max_width=”900px” custom_margin=”-30px|||||” text_font_size_tablet=”14px” text_font_size_phone=”” text_font_size_last_edited=”on|phone” header_3_font_size_tablet=”20px” header_3_font_size_phone=”18px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

\ud83d\udc49\ud83c\udfff<\/span> Dedicat tuturor antreprenorilor, marketerilor, pasiona\u021bilor de psihologie a persuasiunii \u0219i creatorilor\u00a0de\u00a0con\u021binut<\/p>\n

[\/et_pb_text][et_pb_blurb title=”\u26ab\ufe0f Modulul 1: The Writer (2-3 Martie)” icon_placement=”left” image_icon_width=”20px” content_max_width=”100%” _builder_version=”4.24.0″ header_font=”Lora|600|||||||” header_text_color=”#000000″ header_font_size=”24px” custom_margin=”||10px||false|false” animation=”off” header_font_size_tablet=”” header_font_size_phone=”16px” header_font_size_last_edited=”on|phone” image_max_width=”20px” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”\u26ab\ufe0f Modulul 2: The Marketer (16-17 Martie)” icon_placement=”left” image_icon_width=”20px” content_max_width=”100%” _builder_version=”4.24.0″ header_font=”Lora|600|||||||” header_text_color=”#000000″ header_font_size=”24px” custom_margin=”||10px||false|false” animation=”off” header_font_size_tablet=”” header_font_size_phone=”16px” header_font_size_last_edited=”on|phone” image_max_width=”20px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.24.0″ z_index=”10″ custom_margin=”0vw|auto||auto|false|false” custom_margin_tablet=”0vw||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_button url_new_window=”on” button_text=”LOCURI EPUIZATE” button_alignment=”left” button_alignment_tablet=”left” button_alignment_phone=”center” button_alignment_last_edited=”on|tablet” _builder_version=”4.24.0″ custom_button=”on” button_text_size=”24px” button_text_color=”#FFFFFF” button_bg_color=”#da1313″ button_border_width=”0px” button_border_color=”#000000″ button_border_radius=”6px” button_letter_spacing=”0px” button_font=”Oswald|||on|||||” button_icon=”||fa||900″ custom_margin_tablet=”||50px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”15px|40px|15px|40px|true|true” hover_enabled=”0″ button_text_size_tablet=”24px” button_text_size_phone=”20px” button_text_size_last_edited=”on|phone” global_colors_info=”{}” button_text_color__hover_enabled=”on|hover” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#00a642″ button_bg_enable_color__hover=”on” button_text_color__hover=”#FFFFFF” sticky_enabled=”0″][\/et_pb_button][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Lora|700|||||||” text_text_color=”#000000″ text_font_size=”20px” header_font=”Lora|700||||on|||” header_text_color=”#000000″ header_font_size=”24px” background_enable_image=”off” background_size=”custom” background_image_width=”13%” background_image_height=”57%” background_position=”top_left” background_horizontal_offset=”36%” custom_margin_tablet=”” custom_margin_phone=”2vw||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

447 euro \u00een loc de 500 euro<\/span><\/strong><\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Lora|700|||||||” text_text_color=”#000000″ text_font_size=”20px” header_font=”Lora|600||||on|||” header_text_color=”#000000″ header_font_size=”36px” background_image=”https:\/\/danielzarnescu.ro\/cursuri\/ws-copywriter\/wp-content\/uploads\/2024\/02\/freelance-writer-11-1.png” background_size=”custom” background_image_width=”25%” background_image_height=”74%” background_position=”top_left” background_horizontal_offset=”26%” custom_margin=”1vw||||false|false” hover_enabled=”0″ background_last_edited=”on|phone” background_image_width_phone=”48%” background_horizontal_offset_phone=”87%” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Mai sunt 0 Locuri Disponibile<\/strong><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Categories” _builder_version=”4.16″ background_image=”https:\/\/danielzarnescu.ro\/cursuri\/ws-copywriter\/wp-content\/uploads\/2024\/02\/dz-writing-3.png” background_position=”center_right” custom_padding=”5px||5px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”0px||6px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_slider show_arrows=”off” use_bg_overlay=”off” use_text_overlay=”off” dot_nav_custom_color=”#000000″ _builder_version=”4.24.0″ header_font=”Oswald|600||on|||||” header_text_color=”#000000″ header_font_size=”44px” header_line_height=”1.6em” body_font=”Lora|700|||||||” body_text_color=”#000000″ body_font_size=”18px” body_line_height=”1.8em” background_enable_image=”off” background_size=”custom” background_image_width=”86%” background_image_height=”30%” max_width=”700px” module_alignment=”center” custom_margin=”||2px|||” custom_padding=”0px|0px|6px|0px|false|true” hover_transition_duration=”0ms” header_font_size_tablet=”20px” header_font_size_phone=”14px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”1.8em” header_line_height_phone=”1.8em” header_line_height_last_edited=”on|phone” body_font_size_tablet=”16px” body_font_size_phone=”14px” body_font_size_last_edited=”on|tablet” header_text_shadow_style=”preset5″ header_text_shadow_color=”rgba(0,0,0,0)” body_text_shadow_style=”preset5″ body_text_shadow_color=”rgba(0,0,0,0)” global_colors_info=”{}”][et_pb_slide heading=”De ce este mai greu ca niciodat\u0103 s\u0103 faci marketing?” _builder_version=”4.24.0″ background_color=”#ffffff” background_enable_color=”on” header_font_size_tablet=”” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_transition=”on”][\/et_pb_slide][\/et_pb_slider][et_pb_text _builder_version=”4.24.0″ text_font=”Lora||||||||” text_text_color=”#000000″ text_font_size=”18px” header_2_text_color=”#000000″ width_tablet=”” width_phone=”auto” width_last_edited=”on|phone” max_width=”700px” module_alignment=”center” custom_margin=”||20px||false|false” text_font_size_tablet=”” text_font_size_phone=”13px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Suntem \u00een continu\u0103 schimbare \u0219i facem fa\u021b\u0103 cu greu rapidit\u0103\u021bii cu care totul se transform\u0103 \u00een jurul nostru. Competitivitatea este la cote maxime, avem senza\u021bia c\u0103 suntem obliga\u021bi s\u0103 facem lucruri pe care nu le vrem, care nu sunt \u00een s\u00e2ngele nostru, pentru a ne vinde mai bine.<\/span><\/p>\n

Tehnologia este radical diferit\u0103 la fiecare c\u00e2\u021biva ani.\u00a0<\/span><\/p>\n

Marketing-ul pare un monstru cu 7 capete – de fiecare dat\u0103 c\u00e2nd dovede\u0219ti un cap care scuip\u0103 foc, apar alte dou\u0103 \u00een acela\u0219i loc: Copywriting, Social Media – Facebook, Twitter, LinkedIn, Instagram, Threads, Tik Tok – E-mail Marketing, Blogging, Open rate, Click-through, Pay Per Click, Newslettere, Titluri, Beneficii, Call to action, Sales Letter, Conversii, Marketing direct, Facebook Ads, Google Adwords.<\/span><\/p>\n

[\/et_pb_text][et_pb_slider show_arrows=”off” use_bg_overlay=”off” use_text_overlay=”off” dot_nav_custom_color=”#000000″ _builder_version=”4.24.0″ header_font=”Lora|600|||||||” header_text_color=”#000000″ header_font_size=”24px” header_line_height=”1.6em” body_font=”Lora|700|||||||” body_text_color=”#000000″ body_font_size=”18px” body_line_height=”1.8em” background_image=”https:\/\/danielzarnescu.ro\/cursuri\/ws-copywriter\/wp-content\/uploads\/2024\/02\/freelance-writer-18.png” background_size=”custom” background_image_width=”46%” background_image_height=”30%” max_width=”700px” module_alignment=”center” custom_margin=”||2px|||” custom_padding=”0px|0px|6px|0px|false|true” hover_transition_duration=”0ms” header_font_size_tablet=”20px” header_font_size_phone=”14px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”1.8em” header_line_height_phone=”1.8em” header_line_height_last_edited=”on|phone” body_font_size_tablet=”16px” body_font_size_phone=”14px” body_font_size_last_edited=”on|tablet” header_text_shadow_style=”preset5″ header_text_shadow_color=”rgba(0,0,0,0)” body_text_shadow_style=”preset5″ body_text_shadow_color=”rgba(0,0,0,0)” global_colors_info=”{}”][et_pb_slide heading=”Whoaaaaaaaa! E o nebunie.” _builder_version=”4.24.0″ background_color=”#ffffff” background_enable_color=”on” header_font_size_tablet=”” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_transition=”on”][\/et_pb_slide][\/et_pb_slider][et_pb_text _builder_version=”4.24.0″ text_font=”Lora||||||||” text_text_color=”#000000″ text_font_size=”18px” header_2_text_color=”#000000″ width_tablet=”” width_phone=”auto” width_last_edited=”on|phone” max_width=”700px” module_alignment=”center” custom_margin=”||20px||false|false” text_font_size_tablet=”” text_font_size_phone=”13px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Iar produsele \u0219i serviciile noastre se v\u00e2nd parc\u0103 din ce \u00een ce mai greu, pe m\u0103sur\u0103 ce tehnologia se dezvolt\u0103. P\u00e2n\u0103 la urm\u0103 noi vrem s\u0103 tr\u0103im din ceea ce facem, din expertiza noastr\u0103, din afacerile noastre, din visurile noastre. E o curs\u0103 care nu poate fi c\u00e2\u0219tigat\u0103.<\/span><\/p>\n

\u0218i asta \u021bi-o spune un marketer care tr\u0103ie\u0219te din campaniile pe care le face \u0219i prin consultan\u021ba pe care o ofer\u0103.<\/span><\/p>\n

Avem nevoie de lini\u0219te, s\u0103 l\u0103s\u0103m deoparte pentru scurt timp canalele de comunicare \u0219i s\u0103 \u00een\u021belegem ce este cu adev\u0103rat important pentru noi. Lipsa rezultatelor este un simptom al haosului informa\u021bional \u00een care ne sc\u0103ld\u0103m.<\/span><\/p>\n

Se spune c\u0103 o minte confuz\u0103 sau supra\u00eenc\u0103rcat\u0103 de informa\u021bii nu cump\u0103r\u0103!<\/span><\/p>\n

[\/et_pb_text][et_pb_slider show_arrows=”off” use_bg_overlay=”off” use_text_overlay=”off” dot_nav_custom_color=”#000000″ _builder_version=”4.24.0″ header_font=”Lora|600|||||||” header_text_color=”#000000″ header_font_size=”24px” header_line_height=”1.6em” body_font=”Lora|700|||||||” body_text_color=”#000000″ body_font_size=”18px” body_line_height=”1.8em” background_image=”https:\/\/danielzarnescu.ro\/cursuri\/ws-copywriter\/wp-content\/uploads\/2024\/02\/freelance-writer-18.png” background_size=”custom” background_image_width=”58%” background_image_height=”30%” max_width=”700px” module_alignment=”center” custom_margin=”||2px|||” custom_padding=”0px|0px|6px|0px|false|true” hover_transition_duration=”0ms” header_font_size_tablet=”20px” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”1.8em” header_line_height_phone=”1.8em” header_line_height_last_edited=”on|phone” body_font_size_tablet=”16px” body_font_size_phone=”14px” body_font_size_last_edited=”on|tablet” background_last_edited=”on|phone” background_image_width_phone=”32%” background_image_height_phone=”40%” header_text_shadow_style=”preset5″ header_text_shadow_color=”rgba(0,0,0,0)” body_text_shadow_style=”preset5″ body_text_shadow_color=”rgba(0,0,0,0)” global_colors_info=”{}”][et_pb_slide heading=”Conversiile sunt doar un simptom!” _builder_version=”4.24.0″ background_color=”#ffffff” background_enable_color=”on” global_colors_info=”{}” sticky_transition=”on”][\/et_pb_slide][\/et_pb_slider][et_pb_text _builder_version=”4.24.0″ text_font=”Lora||||||||” text_text_color=”#000000″ text_font_size=”18px” header_2_text_color=”#000000″ width_tablet=”” width_phone=”auto” width_last_edited=”on|phone” max_width=”700px” module_alignment=”center” custom_margin=”||20px||false|false” text_font_size_tablet=”” text_font_size_phone=”13px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Marketingul & Copywritingul – sunt de dou\u0103 feluri: matematic (al conversiilor) \u0219i uman (al \u00een\u021belegerii psihologiei oamenilor). C\u00e2nd te lup\u021bi cu matematica \u00een copywriting, te vei lupta cu tehnologia. C\u00e2nd \u00een\u021belegi modul cum un om simte \u0219i g\u00e2nde\u0219te, e\u0219ti copywriter \u0219i \u00ee\u021bi po\u021bi vinde produsele, serviciile \u0219i chiar pe tine, indiferent de tot ce se \u00eent\u00e2mpl\u0103 \u00een jurul t\u0103u.<\/span><\/p>\n

Pentru c\u0103 modul \u00een care oamenii g\u00e2ndesc, simt \u0219i reac\u021bioneaz\u0103 nu s-a schimbat de milenii \u0219i nu se va schimba milenii \u00eentregi de acum \u00eencolo.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”CTA” _builder_version=”4.24.0″ background_color=”#202020″ background_enable_image=”off” overflow-x=”hidden” overflow-y=”hidden” custom_margin=”||||false|false” custom_padding=”0vw||7px||false|false” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.24.0″ custom_padding=”||3px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ text_font=”Lora||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_2_text_color=”#000000″ width_tablet=”” width_phone=”auto” width_last_edited=”on|phone” max_width=”700px” module_alignment=”center” custom_margin=”||20px||false|false” text_font_size_tablet=”” text_font_size_phone=”13px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

\u201c… am scris un articol nou \u00een care anun\u021basem data \u0219i loca\u021bia unui nou eveniment. A fost at\u00e2t de bine primit \u00eenc\u00e2t, ini\u021bial, am crezut ca e vorba de o eroare tehnic\u0103.<\/span><\/p>\n

Nu puteam s\u0103 cred ce se \u00eent\u00e2mpl\u0103. Aveam 2000 de share-uri \u00een prima jum\u0103tate de ora. Apoi a \u00eenceput nebunia. 4000, 7000, 9000 de shareuri. \u021ain minte c\u0103 nici m\u0103car nu realizam c\u00e2t de mult m\u0103 apropiam de num\u0103rul 10 000… care \u00eensemna c\u0103 materialul respectiv a devenit \u201coficial\u201d viral.<\/span><\/p>\n

La un pic peste 10 000 de share-uri i-am dat mesaj lui Daniel. \u0218i i-am mul\u021bumit.\u201d<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.24.0″ _module_preset=”default” max_width=”700px” custom_padding=”3px|||||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/danielzarnescu.ro\/cursuri\/ws-copywriter\/wp-content\/uploads\/2024\/02\/horia-radu-2.png” title_text=”horia radu 2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ text_font=”Lora||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_2_text_color=”#000000″ header_3_font=”Lora||||||||” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” header_3_line_height=”1.6em” width_tablet=”” width_phone=”auto” width_last_edited=”on|phone” max_width=”700px” module_alignment=”center” custom_margin=”3vw||||false|false” text_font_size_tablet=”” text_font_size_phone=”13px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Horia Radu<\/b>
<\/b>Cofondatorul NLP Revolution<\/span><\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Categories” _builder_version=”4.16″ custom_padding=”8px||2px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.24.0″ header_2_font=”Oswald|500|||||||” header_2_text_align=”center” header_2_text_color=”#000000″ header_2_font_size=”48px” header_2_letter_spacing=”0em” header_2_line_height=”1.6em” background_image=”https:\/\/danielzarnescu.ro\/cursuri\/ws-copywriter\/wp-content\/uploads\/2024\/02\/freelance-writer-09.png” background_size=”initial” background_position=”bottom_right” background_horizontal_offset=”24%” background_vertical_offset=”24%” z_index=”1″ custom_margin=”||5px|||” header_2_font_size_tablet=”60px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” header_2_letter_spacing_tablet=”-6px” header_2_letter_spacing_last_edited=”off|phone” global_colors_info=”{}”]<\/p>\n

<\/span><\/span>CE ESTE WORKSHOP-UL COPYWRITER?<\/span><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ text_font=”Lora||||||||” text_text_color=”#000000″ text_font_size=”18px” header_2_font=”Anton|600|||||||” header_2_text_color=”#000000″ header_2_font_size=”24px” header_2_line_height=”1.6em” background_enable_image=”off” background_size=”initial” background_position=”bottom_center” max_width=”700px” module_alignment=”center” custom_margin=”0px||20px||false|false” custom_padding=”0px|0px|0px|0px|false|true” text_font_size_tablet=”18px” text_font_size_phone=”16px” text_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

<\/span>Workshopul COPYWRITER – este un proiect personal din seria de workshopuri de scurt\u0103 durat\u0103, serie numit\u0103 \u201cCreative Writing Series\u201d. Scopul este acela de a \u00eenv\u0103\u021ba cum s\u0103 vinzi prin scris, dincolo de toat\u0103 tehnologia care evolueaz\u0103 \u00een ritm alarmant \u0219i care te las\u0103 descoperit pe termen lung.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ background_color=”#fbe041″ background_color_gradient_start=”rgba(255,255,255,0.85)” background_color_gradient_end=”rgba(255,255,255,0.85)” background_enable_image=”off” custom_padding=”20px|40px|60px|40px|false|true” custom_padding_tablet=”20px|40px|60px|40px|false|true” custom_padding_phone=”20px|10px|60px|10px|false|true” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ text_font=”Lora||||||||” text_text_color=”#000000″ text_font_size=”18px” header_text_color=”#000000″ header_2_font=”Oswald|500|||||||” header_2_text_color=”#000000″ header_2_font_size=”36px” header_2_line_height=”1.6em” background_image=”https:\/\/danielzarnescu.ro\/cursuri\/ws-copywriter\/wp-content\/uploads\/2024\/02\/Artboard.png” background_size=”initial” background_position=”bottom_center” custom_margin=”-56px||-24px||false|false” custom_padding=”72px|30px|44px|30px|false|true” text_font_size_tablet=”18px” text_font_size_phone=”16px” text_font_size_last_edited=”on|tablet” border_width_all=”2px” global_colors_info=”{}”]<\/p>\n

<\/span>Modul 1:<\/strong><\/h2>\n

The WRITER: Cum scrii texte care v\u00e2nd<\/span><\/h2>\n

Data: <\/b>2-3 Martie 2024<\/span><\/p>\n

\ud83d\udc49\ud83c\udfff<\/span> Fundamente \u00een marketing<\/b>: siteuri, pagini de v\u00e2nzare, chestionare, funnels, tripwires, webinarii, mesaje de v\u00e2nzare, canale de social media, tipuri de produse, avatar de client, ni\u0219\u0103, pia\u021b\u0103, resurse \u0219.a.;<\/span><\/p>\n

\ud83d\udc49\ud83c\udfff<\/span>Arme de influen\u021b\u0103: <\/b>cei 21 de declan\u0219atori emo\u021bionali pe care ar trebui s\u0103 \u00eei st\u0103p\u00e2ne\u0219ti, ca s\u0103 po\u021bi scrie un mesaj prin care s\u0103 influen\u021bezi pe cei din jurul t\u0103u;<\/span><\/p>\n

\ud83d\udc49\ud83c\udfff<\/span>Structuri de texte: <\/b>articole, newslettere, scrisori de v\u00e2nz\u0103ri, ads-uri, script video, webinar;<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ background_color=”#202020″ background_enable_image=”off” custom_padding=”20px|40px|60px|40px|false|true” custom_padding_tablet=”20px|40px|60px|40px|false|true” custom_padding_phone=”20px|10px|60px|10px|false|true” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ text_font=”Lora||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_text_color=”#FFFFFF” header_2_font=”Oswald|500|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” header_2_line_height=”1.6em” background_image=”https:\/\/danielzarnescu.ro\/cursuri\/ws-copywriter\/wp-content\/uploads\/2024\/02\/Artboard.png” background_size=”initial” background_position=”bottom_center” custom_margin=”-56px||-24px||false|false” custom_padding=”72px|30px|44px|30px|false|true” text_font_size_tablet=”18px” text_font_size_phone=”16px” text_font_size_last_edited=”on|tablet” border_width_all=”2px” border_color_all=”#fbe041″ global_colors_info=”{}”]<\/p>\n

Modulul 2: <\/strong><\/h2>\n

The MARKETER: Cum creezi o strategie de lansare de produs, de la zero<\/span><\/h2>\n

Data: <\/b>16-17 Martie<\/span><\/span><\/p>\n

\ud83d\udc49 Fundamente strategice: <\/b>secven\u021bialitate \u00een comunic\u0103ri, timelineuri, principii de \u00eenc\u0103lzire a unei audien\u021be, remindere, procese de v\u00e2nzare, ofertare;<\/span><\/span><\/p>\n

\ud83d\udc49 Campanii de email marketing: <\/b>tipuri de lans\u0103ri, strategia din spate, etapele de prelansare, lansare, post lansare (toate cu structuri de mesaje \u0219i cu timelines integrate);<\/span><\/p>\n

\ud83d\udc49 Campanii de lansare prin webinarii: <\/b>ads-uri, etapele de prelansare, remindere, lansare, post lansare\u2026 plus o incursiune pe ad\u00e2ncime \u00een construc\u021bia unui webinar care s\u0103 v\u00e2nd\u0103;<\/span>
<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”CTA” _builder_version=”4.24.0″ background_color=”#202020″ background_enable_image=”off” overflow-x=”hidden” overflow-y=”hidden” custom_margin=”||||false|false” custom_padding=”0vw||7px||false|false” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.24.0″ custom_padding=”||3px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ text_font=”Lora||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_font=”Oswald||||||||” header_text_color=”#FFFFFF” header_font_size=”48px” header_line_height=”1.5em” header_2_text_color=”#000000″ width_tablet=”” width_phone=”auto” width_last_edited=”on|phone” max_width=”700px” module_alignment=”center” custom_margin=”||20px||false|false” text_font_size_tablet=”” text_font_size_phone=”13px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

INTERVIURI BONUS:<\/span><\/h1>\n

Patru interviuri <\/b>cu speciali\u0219ti sau marketeri de top – prin care s\u0103 destructur\u0103m strategiile lor de succes:<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.24.0″ _module_preset=”default” max_width=”700px” custom_padding=”3px|||||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/danielzarnescu.ro\/cursuri\/ws-copywriter\/wp-content\/uploads\/2024\/02\/paul-ardeleanu.png” title_text=”paul ardeleanu” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ text_font=”Lora||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_2_text_color=”#000000″ width_tablet=”” width_phone=”auto” width_last_edited=”on|phone” max_width=”700px” module_alignment=”center” custom_margin=”2vw||0px||false|false” text_font_size_tablet=”” text_font_size_phone=”13px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Interviul #1 – <\/b>Paul Ardeleanu, <\/b><\/p>\n

fondatorul Agen\u021biei Marketing Deck: <\/b><\/p>\n

Cum s\u0103 construie\u0219ti organic o audien\u021b\u0103 de la zero, cu ajutorul platformelor de Social Media;<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.24.0″ _module_preset=”default” max_width=”700px” custom_padding=”3px|||||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/danielzarnescu.ro\/cursuri\/ws-copywriter\/wp-content\/uploads\/2024\/02\/diana-draghici.png” title_text=”diana draghici” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ text_font=”Lora||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_2_text_color=”#000000″ width_tablet=”” width_phone=”auto” width_last_edited=”on|phone” max_width=”700px” module_alignment=”center” custom_margin=”1vw||0px||false|false” text_font_size_tablet=”” text_font_size_phone=”13px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Interviul #2<\/b> – Diana Dr\u0103ghici,<\/b><\/p>\n

specialist FB Ads:<\/b> <\/span><\/p>\n

Care sunt cele mai importante elemente de care s\u0103 \u021bii cont, c\u00e2nd g\u00e2nde\u0219ti o campanie de promovare pl\u0103tit\u0103 prin Facebook;<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.24.0″ _module_preset=”default” max_width=”700px” custom_padding=”3px|||||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/danielzarnescu.ro\/cursuri\/ws-copywriter\/wp-content\/uploads\/2024\/02\/horia-radu-2.png” title_text=”horia radu 2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ text_font=”Lora||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_2_text_color=”#000000″ width_tablet=”” width_phone=”auto” width_last_edited=”on|phone” max_width=”700px” module_alignment=”center” custom_margin=”1vw||0px||false|false” text_font_size_tablet=”” text_font_size_phone=”13px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Interviul #3<\/b> Horia Radu, <\/b><\/p>\n

cofondator NLP Revolution: <\/b><\/p>\n

Cum construie\u0219ti o campanie de webinar launch, de la zero, cu o prezen\u021b\u0103 de mii de oameni \u0219i un discurs care s\u0103 v\u00e2nd\u0103;<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.24.0″ _module_preset=”default” max_width=”700px” custom_padding=”3px|||||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/danielzarnescu.ro\/cursuri\/ws-copywriter\/wp-content\/uploads\/2024\/02\/olga-ursu.png” title_text=”olga ursu” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ text_font=”Lora||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_2_text_color=”#000000″ width_tablet=”” width_phone=”auto” width_last_edited=”on|phone” max_width=”700px” module_alignment=”center” custom_margin=”2vw||0px||false|false” text_font_size_tablet=”” text_font_size_phone=”13px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Interviul #4<\/b> Olga Ursu, <\/b><\/p>\n

consultant \u00een investi\u021bii, StrategiideInvestitii.Ro: <\/b><\/p>\n

Cum construie\u0219ti un business de la zero, \u00een jurul expertizei tale, folosindu-te de campanii de webinar launches;<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.24.0″ background_color=”#f9f9f9″ custom_padding=”3px||4px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.0″ max_width=”700px” custom_margin=”0vw|auto||auto|false|false” custom_padding=”6px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ text_font=”Lora|||on|||||” text_text_color=”#000000″ text_font_size=”32px” text_line_height=”2em” header_2_font=”Oswald|500||on|||||” header_2_text_color=”#000000″ header_2_font_size=”48px” header_2_letter_spacing=”0em” header_2_line_height=”1.7em” header_3_font=”Oswald||||||||” header_3_font_size=”24px” background_enable_image=”off” background_size=”initial” background_position=”top_left” max_width=”700px” custom_margin=”||1vw||false|false” header_2_font_size_tablet=”60px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” header_2_letter_spacing_tablet=”-6px” header_2_letter_spacing_last_edited=”off|desktop” global_colors_info=”{}” header_2_2_font_size_tablet=”60px” header_3_2_font_size_tablet=”60px” header_4_2_font_size_tablet=”60px” header_5_2_font_size_tablet=”60px” header_6_2_font_size_tablet=”60px” header_2_2_font_size_phone=”30px” header_3_2_font_size_phone=”30px” header_4_2_font_size_phone=”30px” header_5_2_font_size_phone=”30px” header_6_2_font_size_phone=”30px” header_2_2_font_size_last_edited=”on|phone” header_3_2_font_size_last_edited=”on|phone” header_4_2_font_size_last_edited=”on|phone” header_5_2_font_size_last_edited=”on|phone” header_6_2_font_size_last_edited=”on|phone”]<\/p>\n

Bonus Extra<\/span><\/h2>\n

\u2b50 EXCLUSIV \u2b50<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ text_font=”Lora||||||||” text_text_color=”#000000″ text_font_size=”18px” header_font_size=”100px” header_2_text_color=”#000000″ custom_margin=”||||false|false” text_font_size_tablet=”14px” text_font_size_phone=”” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Dosarul \u201cBaby Plan\u201dde definire a unei campanii pe internet, revizuit:<\/p>\n

<\/strong><\/span><\/p>\n

    \n
  • Cea mai puternic\u0103 unealt\u0103 de strategie<\/strong> prin care po\u021bi s\u0103 lansezi produse \u0219i servicii;\u00a0<\/span><\/li>\n
  • \u00ce\u021bi define\u0219te strategia<\/strong>, prin pa\u0219i simpli de urmat, prin care s\u0103 faci o campanie r\u0103sun\u0103toare \u00een mediul online;<\/span><\/li>\n
  • Acoper\u0103 to\u021bi pa\u0219ii de care ai nevoie<\/strong> \u00een perioada de preg\u0103tire a v\u00e2nz\u0103rii (partea de documentare, pe care sub 10% dintre marketeri o folosesc);<\/span><\/li>\n
  • Acoper\u0103 o palet\u0103 larg\u0103 de tipuri de campanii<\/strong>, de la flash sales (campanii de 1-2 zile), la campanii de email-marketing clasice sau webinar launches;<\/span><\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.16″ custom_padding=”||4px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ custom_margin=”8vw|auto||auto|false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.16″ text_font=”Montserrat|700|||||||” text_text_color=”#f2f2f2″ text_font_size=”20vw” text_line_height=”0.6em” header_2_text_color=”#000000″ positioning=”absolute” custom_margin=”-11vw|||-12vw|false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

    writer<\/p>\n

    [\/et_pb_text][et_pb_image src=”https:\/\/danielzarnescu.ro\/cursuri\/ws-copywriter\/wp-content\/uploads\/2024\/02\/daniel-zarnescu.png” title_text=”daniel zarnescu” admin_label=”Image” _builder_version=”4.16″ max_height_tablet=”400px” max_height_phone=”” max_height_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ header_2_font=”Oswald|500|||||||” header_2_text_color=”#000000″ header_2_font_size=”48px” header_2_letter_spacing=”0em” header_2_line_height=”1.7em” header_3_font=”Oswald||||||||” header_3_font_size=”24px” background_enable_image=”off” background_size=”initial” background_position=”top_left” max_width=”510px” custom_margin=”||1vw||false|false” header_2_font_size_tablet=”60px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” header_2_letter_spacing_tablet=”-6px” header_2_letter_spacing_last_edited=”off|desktop” global_colors_info=”{}” header_2_2_font_size_tablet=”60px” header_3_2_font_size_tablet=”60px” header_4_2_font_size_tablet=”60px” header_5_2_font_size_tablet=”60px” header_6_2_font_size_tablet=”60px” header_2_2_font_size_phone=”30px” header_3_2_font_size_phone=”30px” header_4_2_font_size_phone=”30px” header_5_2_font_size_phone=”30px” header_6_2_font_size_phone=”30px” header_2_2_font_size_last_edited=”on|phone” header_3_2_font_size_last_edited=”on|phone” header_4_2_font_size_last_edited=”on|phone” header_5_2_font_size_last_edited=”on|phone” header_6_2_font_size_last_edited=”on|phone”]<\/p>\n

    Daniel Zarnescu<\/b><\/h2>\n

    Trainer \/ Marketer \/ Antreprenor<\/span><\/h3>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.24.0″ text_font=”Lora||||||||” text_text_color=”#000000″ text_font_size=”18px” header_2_text_color=”#000000″ custom_margin=”||||false|false” text_font_size_tablet=”14px” text_font_size_phone=”” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

    Fondatorul <\/strong>editurii Storycraft Publishing<\/strong> & al <\/span>\u0218colii de Scris, cu Daniel Z\u0103rnescu <\/span><\/i>(formare care ajut\u0103 autorii de fic\u021biune s\u0103 \u00ee\u0219i duc\u0103 la bun sf\u00e2r\u0219it manuscrisul de carte \u0219i s\u0103 fie publica\u021bi);<\/span><\/p>\n

    Autor a nu mai pu\u021bin de 13 c\u0103r\u021bi<\/strong>, at\u00e2t de dezvoltare personal\u0103, c\u00e2t \u0219i de fic\u021biune. Cel mai cunoscut titlu este \u201cEsen\u021ba Eficien\u021bei\u201d, carte care s-a v\u00e2ndut \u00een nu mai pu\u021bin de 20 000 de exemplare din 2014, de c\u00e2nd a fost lansat\u0103.\u00a0<\/span><\/p>\n

    Scrie articole \u0219i newslettere din 2004<\/strong>, de c\u00e2nd \u0219i-a construit primul blog, prima baz\u0103 de date de abona\u021bi \u0219i de c\u00e2nd a pus bazele primei comunit\u0103\u021bi online.\u00a0<\/span><\/p>\n

    A colaborat cu cele mai mari nume din pia\u021ba de dezvoltare personal\u0103 din Rom\u00e2nia<\/strong>, lans\u00e2nd personal sau lu\u00e2nd parte la lansarea a sute de produse \u0219i servicii din zona educa\u021bional\u0103.<\/span><\/p>\n

    Ast\u0103zi \u00eel g\u0103se\u0219ti pe danielzarnescu.ro<\/strong>, unde scrie frecvent articole pentru cei peste 50 000 de abona\u021bi, care \u00eel urm\u0103resc. <\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Services” _builder_version=”4.24.0″ background_color=”#202020″ custom_padding=”3px||5px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_margin=”|auto|1px|auto|false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_button url_new_window=”on” button_text=”LOCURI EPUIZATE” button_alignment=”center” button_alignment_tablet=”left” button_alignment_phone=”center” button_alignment_last_edited=”on|tablet” _builder_version=”4.24.0″ custom_button=”on” button_text_size=”24px” button_text_color=”#FFFFFF” button_bg_color=”#da1313″ button_border_width=”0px” button_border_color=”#000000″ button_border_radius=”6px” button_letter_spacing=”0px” button_font=”Oswald|||on|||||” button_icon=”||fa||900″ custom_margin_tablet=”||50px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”15px|40px|15px|40px|true|true” hover_enabled=”0″ button_text_size_tablet=”24px” button_text_size_phone=”20px” button_text_size_last_edited=”on|phone” global_colors_info=”{}” button_text_color__hover_enabled=”on|hover” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#00a642″ button_bg_enable_color__hover=”on” button_text_color__hover=”#FFFFFF” sticky_enabled=”0″][\/et_pb_button][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Lora|700|||||||” text_text_color=”#FFFFFF” text_font_size=”20px” header_font=”Lora|600||||on|||” header_text_color=”#FFFFFF” background_enable_image=”off” background_size=”custom” background_image_width=”13%” background_image_height=”57%” background_position=”top_left” background_horizontal_offset=”36%” custom_margin_tablet=”” custom_margin_phone=”2vw||||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    Mai sunt 0 locuri <\/span>disponibile<\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Categories” _builder_version=”4.16″ custom_padding=”||6px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.24.0″ header_2_font=”Oswald|500||on|||||” header_2_text_align=”center” header_2_text_color=”#000000″ header_2_font_size=”48px” header_2_letter_spacing=”0em” background_image=”https:\/\/danielzarnescu.ro\/cursuri\/ws-copywriter\/wp-content\/uploads\/2024\/02\/freelance-writer-11-1.png” background_size=”custom” background_image_width=”22%” background_image_height=”47%” background_position=”bottom_right” background_horizontal_offset=”21%” background_vertical_offset=”21%” z_index=”1″ header_2_font_size_tablet=”60px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” header_2_letter_spacing_tablet=”-6px” header_2_letter_spacing_last_edited=”off|phone” global_colors_info=”{}”]<\/p>\n

    <\/span>Ce \u00eenve\u021bi din workshopul Copywriter?<\/span><\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.24.0″ text_font=”Lora||||||||” text_text_color=”#000000″ text_font_size=”18px” header_2_text_color=”#000000″ max_width=”700px” module_alignment=”center” custom_margin=”||20px||false|false” text_font_size_tablet=”” text_font_size_phone=”13px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

    \ud83d\udc49 <\/span>Cum arat\u0103 un text persuasiv<\/strong> \u0219i la ce s\u0103 fii atent atunci c\u00e2nd vrei s\u0103 atragi mase de oameni \u00eenspre tine;<\/span><\/p>\n

    \ud83d\udc49 <\/span>Cum s\u0103 scrii texte de diferite dimensiuni<\/strong>, chit c\u0103 vorbim de post\u0103ri scurte, de social media, chit c\u0103 vorbim de articole pe un site de prezentare sau de o pagin\u0103 de v\u00e2nz\u0103ri;<\/span><\/p>\n

    \ud83d\udc49 <\/span>Cum s\u0103 scrii o poveste \u00een jurul a ceea ce faci \u0219i a ceea ce vinzi<\/strong>, astfel \u00eenc\u00e2t oamenii s\u0103 te urm\u0103reasc\u0103 \u0219i s\u0103 capete \u00eencredere \u00een tine;<\/span><\/p>\n

    \ud83d\udc49 <\/span>Cum s\u0103 g\u00e2nde\u0219ti un blog\/website\/canal de social media<\/strong> prin care s\u0103 \u021bii leg\u0103tura cu clien\u021bii t\u0103i (\u0219i secretele din spatele unei comunit\u0103\u021bi);<\/span><\/p>\n

    \ud83d\udc49 <\/span>Cum s\u0103 construie\u0219ti un mesaj de v\u00e2nzare de la zero<\/strong>, bazat pe formule foarte u\u0219or de urm\u0103rit;<\/span><\/p>\n

    \ud83d\udc49 <\/span>Cum s\u0103 \u00eempachetezi un produs sau un serviciu<\/strong>, astfel \u00eenc\u00e2t s\u0103 creezi \u201cmagnetism\u201d, cum s\u0103 g\u00e2nde\u0219ti pre\u021bul pe care \u00eel ceri, cum s\u0103 alegi canalele prin care s\u0103 \u00eel promovezi;<\/span><\/p>\n

    \ud83d\udc49 <\/span>Cum s\u0103 formulezi \u201cbeneficiile\u201d unui produs sau serviciu<\/strong> (este \u201cbalaurul\u201d care omoar\u0103 v\u00e2nzarea, de cele mai multe ori);<\/span><\/p>\n

    \ud83d\udc49 <\/span>Cum s\u0103 construie\u0219ti strategic o campanie de promovare<\/strong> care s\u0103 \u00ee\u021bi creasc\u0103 exponen\u021bial vizibilitatea \u00een mediile online \u0219i offline;<\/span><\/p>\n

    \ud83d\udc49 <\/span>Cum s\u0103 scrii articole prin care creezi fidelizare<\/strong>, aduci valoare \u00een via\u021ba clien\u021bilor t\u0103i \u0219i a viitorilor t\u0103i clien\u021bi, \u0219i prin care, implicit, vinzi;<\/span><\/p>\n

    \ud83d\udc49 <\/span>Cum s\u0103 preg\u0103te\u0219ti un text<\/strong> al c\u0103rui scop este s\u0103 te promoveze \u0219i s\u0103 \u00ee\u021bi aduc\u0103 \u00eencas\u0103ri;<\/span><\/p>\n

    \ud83d\udc49 <\/span>Cum s\u0103 alegi titlurile articolelor<\/strong>, ale produselor, ale serviciilor, ale evenimentelor, ale campaniilor, astfel \u00eenc\u00e2t oamenii s\u0103 devin\u0103 curio\u0219i de tine \u0219i de ceea ce le oferi;<\/span><\/p>\n

    \ud83d\udc49 <\/span>Cum s\u0103 scrii newslettere<\/strong> \u0219i cum s\u0103 faci campanii de e-mail marketing care s\u0103 se transforme \u00een v\u00e2nz\u0103ri \u0219i conversii nemai\u00eent\u00e2lnite p\u00e2n\u0103 acum;<\/span><\/p>\n

    \ud83d\udc49 <\/span>\u0218i multe, multe alte trucuri de marketing, toate plec\u00e2nd de la \u00een\u021belegerea psihologiei umane \u0219i a modului cum oamenii, \u00een general, cump\u0103r\u0103, ac\u021bioneaz\u0103 \u0219i reac\u021bioneaz\u0103 \u00eentr-o pia\u021b\u0103 supraaglomerat\u0103 de oferte.<\/span><\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”CTA” _builder_version=”4.24.0″ background_color=”#202020″ background_enable_image=”off” overflow-x=”hidden” overflow-y=”hidden” custom_margin=”||||false|false” custom_padding=”0vw||7px||false|false” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.24.0″ custom_padding=”||3px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ text_font=”Lora||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_2_text_color=”#000000″ width_tablet=”” width_phone=”auto” width_last_edited=”on|phone” max_width=”700px” module_alignment=”center” custom_margin=”||20px||false|false” text_font_size_tablet=”” text_font_size_phone=”13px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

    “Am aplicat sub 50% din ce am \u00eenv\u0103\u021bat, \u0219i rezultatele au fost fantastice. Am v\u00e2ndut dou\u0103 cursuri \u00een mai pu\u021bin de 3 luni, de la zero. Mi-am dat seama c\u0103 stau pe o comoar\u0103 pe care nu o folosesc la maxim, mi-am \u00eenfiin\u021bat propria companie de training \u0219i, de atunci, m\u0103 ocup cu asta.”<\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.24.0″ _module_preset=”default” max_width=”700px” custom_padding=”3px|||||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/danielzarnescu.ro\/cursuri\/ws-copywriter\/wp-content\/uploads\/2024\/02\/alina-ionita.png” title_text=”alina ionita” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ text_font=”Lora||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_2_text_color=”#000000″ header_3_font=”Lora||||||||” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” header_3_line_height=”1.6em” width_tablet=”” width_phone=”auto” width_last_edited=”on|phone” max_width=”700px” module_alignment=”center” custom_margin=”3vw||||false|false” text_font_size_tablet=”” text_font_size_phone=”13px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

    Alina Ioni\u021b\u0103<\/b>
    <\/b>purchasingtraining.ro<\/h3>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”CTA” _builder_version=”4.24.0″ background_color=”#ededed” background_enable_image=”off” overflow-x=”hidden” overflow-y=”hidden” custom_margin=”||||false|false” custom_padding=”0vw||7px||false|false” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.24.0″ custom_padding=”||3px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ text_font=”Lora||||||||” text_text_color=”#000000″ text_font_size=”18px” header_2_text_color=”#000000″ width_tablet=”” width_phone=”auto” width_last_edited=”on|phone” max_width=”700px” module_alignment=”center” custom_margin=”||20px||false|false” text_font_size_tablet=”” text_font_size_phone=”13px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

    “Am dat o gr\u0103mad\u0103 de bani pe fundul t\u0103u\u2026<\/span>
    <\/span>Mai toate c\u0103r\u021bile, agenda, \u0219coala de coaching, copywriting \u0219i MIB.<\/span>
    <\/span>Am mai \u00eenscris-o \u0219i pe fiic\u0103-mea.<\/span><\/p>\n

    Dar vreau s\u0103-\u021bi spun\u2026<\/span>
    <\/span>c\u0103 meri\u021bi frate.<\/span>
    <\/span>C\u0103ci banii \u0103\u0219tia, ce i-am b\u0103gat \u00een tine, i-am scos cu \u201cm\u00e2na ta\u201d.<\/span>
    <\/span>Nu delirez.<\/span><\/p>\n

    E vorba de cursul de copywriting f\u0103cut anul trecut prin toamn\u0103.<\/span>
    <\/span>Pe-atunci aveam dorin\u021ba s\u0103 schimb ceva \u00een forma mailurilor mele.<\/span>
    <\/span>Mi se p\u0103rea c\u0103 scriu ur\u00e2t, lipsit de profesionalism \u0219i-am zis\u2026 hai s\u0103 m\u0103 duc poate aflu ceva legat de subiectul \u0103sta.<\/span><\/p>\n

    La acel curs m-ai luminat cu promovarea unui site pe care \u00eel aveam a\u0219a, de prezentare.<\/span>
    <\/span>Nu aducea niciun b\u0103nu\u021b, era a\u0219a doar de trecut pe c\u0103r\u021bi de vizit\u0103 \u0219i pe pliante.<\/span>
    <\/span>\u00cen capul meu striga programul \u201cun avocat e recomandat de c\u0103tre cei ce l-au testat\u201d Cine-ar alege de pe internet, un avocat? e imposibil\u2026<\/span>
    <\/span>\u0218i am \u021binut-o an de an, cu g\u00e2ndul \u0103sta.<\/span>
    <\/span>P\u00e2n\u0103 am ajuns la tine, care m-ai zdruncinat cu a ta privire de cristal.<\/span><\/p>\n

    \u201cC\u00e2\u021bi oameni te cunosc pe tine, at\u00e2\u021bi te pot recomanda\u201d<\/span>
    <\/span>Ce-am auzit?<\/span>
    <\/span>C\u0103 ar putea s\u0103 m\u0103 cunoasc\u0103 de zeci de mii de ori mai mul\u021bi dec\u00e2t m\u0103 cuno\u0219teau deja \u00een acea clip\u0103\u2026<\/span>
    <\/span>\u0219i unii chiar ar fi putut s\u0103 cumpere serviciul meu… a fost\u2026 IMPERIAL.<\/span><\/p>\n

    A doua zi am investit \u00een reclam\u0103 pl\u0103tit\u0103 pe google adwords 400 lei.<\/span>
    <\/span>\u00centr-o s\u0103pt\u0103m\u00e2n\u0103, am semnat un contract de 800 de euro.<\/span><\/p>\n

    \u00cen decembrie, cu al\u021bi 400 lei am c\u00e2\u0219tigat 2000 euro.<\/span>
    <\/span>\u00cen perioada 15 ian – 30 februarie, \u00eencas\u0103rile din site \u00een valoare de 8000 euro au dep\u0103\u0219it \u00eencas\u0103rile din minunatele mele recomand\u0103ri \u00een valoare de 5000 euro.<\/span><\/p>\n

    Ai avut dreptate.<\/span>
    <\/span>S\u0103 vedem peste 4 luni ce cifre \u00ee\u021bi mai dau.<\/span>
    <\/span>Conversii maxime!<\/span><\/p>\n

    At\u00e2t am vrut s\u0103 \u00ee\u021bi spun.<\/span>
    <\/span>\u00ce\u021bi mul\u021bumesc pentru acest curs… \u0219i pentru tot ce am primit de la tine.<\/span>
    <\/span>Pentru c\u0103, de fapt, mi le-ai f\u0103cut cadou pe toate\u2026<\/span>
    <\/span>Cu ideea ta de promovare, de la copywriting”<\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.24.0″ _module_preset=”default” max_width=”700px” custom_padding=”3px|||||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/danielzarnescu.ro\/cursuri\/ws-copywriter\/wp-content\/uploads\/2024\/02\/andreea-manolica.png” title_text=”andreea manolica” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ text_font=”Lora||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_2_text_color=”#000000″ header_3_font=”Lora||||||||” header_3_text_color=”#000000″ header_3_font_size=”24px” header_3_line_height=”1.6em” width_tablet=”” width_phone=”auto” width_last_edited=”on|phone” max_width=”700px” module_alignment=”center” custom_margin=”3vw||||false|false” text_font_size_tablet=”” text_font_size_phone=”13px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

    Andreea Manolic\u0103, <\/b><\/h3>\n

    avocat<\/h3>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”CTA” _builder_version=”4.24.0″ background_color=”#202020″ overflow-x=”hidden” overflow-y=”hidden” custom_margin=”||||false|false” custom_padding=”0vw||||false|false” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ text_font=”Lora|||on|||||” text_text_color=”#FFFFFF” text_font_size=”22px” header_2_font=”Oswald|600||on|||||” header_2_text_align=”center” header_2_text_color=”#FFFFFF” header_2_font_size=”44px” header_2_line_height=”1.7em” z_index=”0″ header_2_font_size_tablet=”40px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

    <\/span>Ce con\u021bine Workshopul Copywriter?<\/span><\/h2>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ width_tablet=”” width_phone=”95%” width_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ background_color=”#FFFFFF” background_enable_image=”off” custom_padding=”20px|40px|60px|40px|false|true” custom_padding_tablet=”20px|40px|60px|40px|false|true” custom_padding_phone=”20px|10px|60px|10px|false|true” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ text_font=”Lora||||||||” text_font_size=”16px” header_2_font=”Oswald|500|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”24px” header_2_line_height=”1.6em” background_color=”#af0f0f” background_enable_image=”off” background_size=”initial” background_position=”bottom_right” background_layout=”dark” custom_margin=”-56px||-24px||false|false” custom_padding=”72px|30px|44px|30px|false|true” text_font_size_tablet=”18px” text_font_size_phone=”16px” text_font_size_last_edited=”on|tablet” border_width_all=”2px” locked=”off” global_colors_info=”{}”]<\/p>\n

    <\/span>4 zile de workshop intens<\/b><\/h2>\n

    structurat \u00een dou\u0103 module (a c\u00e2te dou\u0103 zile fiecare)<\/span><\/p>\n

      \n
    • Modulul 1: The Writer<\/b> (2-3 Martie)<\/span><\/li>\n
    • Modulul 2: The Marketer <\/b>(16-17 Martie)<\/span><\/li>\n<\/ul>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.24.0″ text_font=”Lora||||||||” text_text_color=”#000000″ text_font_size=”16px” header_2_font=”Oswald|500|||||||” header_2_text_color=”#000000″ header_2_font_size=”24px” header_2_line_height=”1.6em” background_color=”#fbe041″ background_enable_image=”off” background_size=”initial” background_position=”bottom_right” background_layout=”dark” custom_margin=”50px||-24px||false|false” custom_padding=”72px|30px|44px|30px|false|true” text_font_size_tablet=”18px” text_font_size_phone=”16px” text_font_size_last_edited=”on|tablet” border_width_all=”2px” locked=”off” global_colors_info=”{}”]<\/p>\n

      <\/span>Trei teme principale explorate:<\/b><\/h2>\n
        \n
      • Content marketing<\/strong> (cum scrii ca s\u0103 atragi \/ influen\u021bezi oamenii);<\/span><\/li>\n
      • Copywriting<\/strong> (cum scrii ca s\u0103 vinzi);<\/span><\/li>\n
      • Email marketing<\/strong> (cum creezi campanii de email marketing \u0219i webinar launches)<\/span><\/li>\n<\/ul>\n

        [\/et_pb_text][et_pb_text _builder_version=”4.24.0″ text_font=”Lora||||||||” text_font_size=”16px” header_2_font=”Oswald|500|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”24px” header_2_line_height=”1.6em” background_color=”#000000″ background_enable_image=”off” background_size=”initial” background_position=”bottom_right” background_layout=”dark” custom_margin=”50px||-24px||false|false” custom_padding=”72px|30px|44px|30px|false|true” text_font_size_tablet=”18px” text_font_size_phone=”16px” text_font_size_last_edited=”on|tablet” border_width_all=”2px” locked=”off” global_colors_info=”{}”]<\/p>\n

        Bonus<\/span><\/h2>\n

        Patru interviuri <\/b>cu speciali\u0219ti sau marketeri de top – prin care s\u0103 destructur\u0103m strategiile lor de succes:<\/span><\/p>\n

          \n
        • Paul Ardeleanu – Facebook Organic;<\/span><\/li>\n
        • Diana Dragomir – Facebook Ads;<\/span><\/li>\n
        • Horia Radu – Webinar Launches;<\/span><\/li>\n
        • Olga Ursu – Business de la Zero, \u00een mediul digital.<\/span><\/li>\n<\/ul>\n

          [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ background_color=”#c1c1c1″ use_background_color_gradient=”on” background_color_gradient_stops=”rgba(255,255,255,0.85) 0%|rgba(255,255,255,0.85) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(255,255,255,0.85)” background_color_gradient_end=”rgba(255,255,255,0.85)” background_enable_image=”off” custom_padding=”20px|40px|60px|40px|false|true” custom_padding_tablet=”20px|40px|60px|40px|false|true” custom_padding_phone=”|10px||10px|false|true” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ text_font=”Lora||||||||” text_text_color=”#000000″ text_font_size=”16px” header_2_font=”Oswald|500|||||||” header_2_text_color=”#000000″ header_2_font_size=”24px” header_2_line_height=”1.6em” header_3_font_size=”85px” header_3_line_height=”1.5em” background_enable_image=”off” background_size=”initial” background_position=”bottom_center” custom_margin=”-56px||-24px||false|false” custom_padding=”72px|30px|44px|30px|false|true” text_font_size_tablet=”18px” text_font_size_phone=”16px” text_font_size_last_edited=”on|tablet” border_width_all=”2px” border_color_all=”#fbe041″ global_colors_info=”{}”]<\/p>\n

          <\/span><\/span><\/span>Extra Bonus<\/strong><\/h2>\n

          \ud83d\udcc1<\/span><\/h3>\n

          Dosarul de Strategie Baby Plan<\/b> (secretul meu, din spatele a sute de campanii create sau coordonate de mine \u00een ultimii 20 de ani), \u00een format editabil – ca s\u0103 po\u021bi crea \u0219i tu strategii de la zero.<\/span><\/p>\n

          \ud83c\udfc5<\/span><\/h3>\n

          Garan\u021bie 100% banii \u00eenapoi <\/b>(dac\u0103 sim\u021bi c\u0103 nu \u021bi se potrive\u0219te).<\/span><\/span><\/p>\n

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”CTA” _builder_version=”4.16″ background_color=”#f7f7f7″ overflow-x=”hidden” overflow-y=”hidden” custom_margin=”||||false|false” custom_padding=”0vw||||false|false” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.16″ custom_padding=”||6px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ text_font=”Lora||||||||” text_text_color=”#E02B20″ text_font_size=”20px” header_text_align=”center” header_2_font=”Oswald|600||on|||||” header_2_text_align=”center” header_2_text_color=”#000000″ header_2_font_size=”44px” header_2_line_height=”1.7em” z_index=”0″ header_2_font_size_tablet=”40px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

          <\/span>Pre\u021b Workshop <\/span><\/h2>\n

          (2 module, 4 zile de training + toate bonusurile incluse)<\/strong><\/p>\n

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ width_tablet=”” width_phone=”95%” width_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ background_color=”#FFFFFF” background_enable_image=”off” custom_padding=”20px|40px|20px|40px|false|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Lora|700|||||||” text_text_color=”#000000″ text_font_size=”20px” header_font=”Lora|600||||on|||” header_text_color=”#000000″ background_color=”RGBA(255,255,255,0)” background_image=”https:\/\/danielzarnescu.ro\/cursuri\/ws-copywriter\/wp-content\/uploads\/2024\/02\/freelance-writer-10.png” background_size=”custom” background_image_width=”13%” background_image_height=”57%” background_position=”top_left” background_horizontal_offset=”36%” custom_margin=”||3px|||” global_colors_info=”{}”]<\/p>\n

          447 euro \u00een loc de <\/span>500 euro<\/span><\/span><\/h1>\n

          [\/et_pb_text][et_pb_button url_new_window=”on” button_text=”LOCURI EPUIZATE” button_alignment=”center” button_alignment_tablet=”left” button_alignment_phone=”center” button_alignment_last_edited=”on|tablet” _builder_version=”4.24.0″ custom_button=”on” button_text_size=”24px” button_text_color=”#FFFFFF” button_bg_color=”#da1313″ button_border_width=”0px” button_border_color=”#000000″ button_border_radius=”6px” button_letter_spacing=”0px” button_font=”Oswald|||on|||||” button_icon=”||fa||900″ custom_margin_tablet=”||50px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”15px|40px|15px|40px|true|true” hover_enabled=”0″ button_text_size_tablet=”24px” button_text_size_phone=”20px” button_text_size_last_edited=”on|phone” global_colors_info=”{}” button_text_color__hover_enabled=”on|hover” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#00a642″ button_bg_enable_color__hover=”on” button_text_color__hover=”#FFFFFF” sticky_enabled=”0″][\/et_pb_button][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Lora|700|||||||” text_text_color=”#000000″ text_font_size=”20px” header_font=”Lora|600||||on|||” header_text_color=”#000000″ background_color=”RGBA(255,255,255,0)” background_enable_image=”off” background_size=”custom” background_image_width=”13%” background_image_height=”57%” background_position=”top_left” background_horizontal_offset=”36%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

          Mai sunt 0 locuri <\/span>disponibile<\/span><\/p>\n

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ width_tablet=”” width_phone=”95%” width_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ background_color=”#FFFFFF” background_enable_image=”off” custom_padding=”20px|40px|60px|40px|false|true” custom_padding_tablet=”20px|40px|60px|40px|false|true” custom_padding_phone=”20px|10px|60px|10px|false|true” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ text_font=”Lora||||||||” text_text_color=”#000000″ text_font_size=”18px” header_2_font=”Oswald|500|||||||” header_2_text_color=”#000000″ header_2_font_size=”24px” header_2_line_height=”1.6em” background_color=”#fbe041″ background_enable_image=”off” background_size=”initial” background_position=”bottom_right” background_layout=”dark” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”-56px||-24px||false|false” custom_margin_tablet=”-56px||-24px||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”72px|30px|44px|30px|false|true” text_font_size_tablet=”18px” text_font_size_phone=”16px” text_font_size_last_edited=”on|tablet” border_width_all=”2px” locked=”off” global_colors_info=”{}”]<\/p>\n

          C\u00e2nd are loc Workshopul?<\/strong><\/h2>\n
            \n
          • Modulul 1: The Writer<\/b> (2-3 Martie)<\/span><\/li>\n
          • Modulul 2: The Marketer <\/b>(16-17 Martie)<\/span><\/li>\n<\/ul>\n

            [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.0″ background_color=”#202020″ background_enable_image=”off” custom_padding=”20px|40px|60px|40px|false|true” custom_padding_tablet=”20px|40px|60px|40px|false|true” custom_padding_phone=”20px|10px|60px|10px|false|true” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ text_font=”Lora||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_2_font=”Oswald|600|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”24px” header_2_line_height=”1.6em” header_3_font_size=”56px” background_enable_image=”off” background_size=”initial” background_position=”bottom_center” custom_margin=”-56px||-24px||false|false” custom_padding=”72px|30px|44px|30px|false|true” text_font_size_tablet=”18px” text_font_size_phone=”16px” text_font_size_last_edited=”on|tablet” border_width_all=”2px” border_color_all=”#fbe041″ global_colors_info=”{}”]<\/p>\n

            Unde?<\/b><\/h2>\n

            Workshop este unul online, se va desf\u0103\u0219ura cu ajutorul platformei de zoom.<\/span><\/p>\n

            [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”CTA” _builder_version=”4.24.0″ background_color=”#202020″ background_enable_image=”off” overflow-x=”hidden” overflow-y=”hidden” custom_margin=”||||false|false” custom_padding=”0vw||7px||false|false” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.24.0″ custom_padding=”||3px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ text_font=”Lora||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_2_text_color=”#000000″ width_tablet=”” width_phone=”auto” width_last_edited=”on|phone” max_width=”700px” module_alignment=”center” custom_margin=”||20px||false|false” text_font_size_tablet=”” text_font_size_phone=”13px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

            “Cea mai mare problem\u0103 a fost c\u0103 nu \u0219tiam s\u0103 \u201cv\u00e2nd\u201d. Daniel mi-a clarificat c\u0103 exist\u0103 o \u201cstrategie\u201d, ni\u0219te pa\u0219i pe care trebuie s\u0103 \u00eei urmez c\u00e2nd trebuie s\u0103 preg\u0103tesc un cititor pentru a cumpara un curs de la mine.<\/span><\/p>\n

            Rezultatele au fost spectaculoase – pentru c\u0103 la ora actual\u0103 sunt cel mai c\u0103utat trainer NLP din \u021bar\u0103 – iar asta se datoreaza faptului c\u0103 folosesc strategiile explicate de Daniel \u0219i filosofia pe care el o pred\u0103 \u00een cursurile de marketing \u0219i copywriting.”<\/span><\/p>\n

            [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.24.0″ _module_preset=”default” max_width=”700px” custom_padding=”3px|||||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/danielzarnescu.ro\/cursuri\/ws-copywriter\/wp-content\/uploads\/2024\/02\/marius-simion-new.png” title_text=”marius simion new” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ text_font=”Lora||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_2_text_color=”#000000″ header_3_font=”Lora||||||||” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” header_3_line_height=”1.6em” width_tablet=”” width_phone=”auto” width_last_edited=”on|phone” max_width=”700px” module_alignment=”center” custom_margin=”3vw||||false|false” text_font_size_tablet=”” text_font_size_phone=”13px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

            Marius Simion<\/strong><\/h3>\n

            Trainer NLP NLPMania.Ro<\/span><\/h3>\n

            [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”CTA” _builder_version=”4.24.0″ background_color=”#f9f9f9″ background_enable_image=”off” overflow-x=”hidden” overflow-y=”hidden” custom_margin=”||||false|false” custom_padding=”0vw||7px||false|false” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.24.0″ custom_padding=”||3px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ text_font=”Lora||||||||” text_text_color=”#000000″ text_font_size=”18px” header_2_text_color=”#000000″ width_tablet=”” width_phone=”auto” width_last_edited=”on|phone” max_width=”700px” module_alignment=”center” custom_margin=”||20px||false|false” text_font_size_tablet=”” text_font_size_phone=”13px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

            “O spun cu toat\u0103 responsabilitatea c\u0103 de\u0219i am f\u0103cut multe cursuri pe marketing \u0219i am citit \u0219i autori din afar\u0103, Daniel a fost cel care mi-a oferit cele mai clare \u0219i concise informa\u021bii.<\/span><\/p>\n

            Informa\u021biile primite de la Daniel, au fost pentru mine acel conector care a f\u0103cut leg\u0103tura \u00eentre toate cuno\u0219tin\u021bele de marketing pe care le-am adunat \u00een cei 9 ani de experien\u021b\u0103 ca angajat, cele peste 20 de cursuri \u0219i training-uri la care am participat \u0219i cei 10 autori de c\u0103r\u021bi citi\u021bi. Practic Daniel mi-a oferit acel driver care m-a ajutat parc\u0103 sa decriptez limbajul marketerilor \u0219i s\u0103 m\u0103 fac\u0103 s\u0103 exclam: Da, asta este!”<\/span><\/p>\n

            [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.24.0″ _module_preset=”default” max_width=”700px” custom_padding=”3px|||||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/danielzarnescu.ro\/cursuri\/ws-copywriter\/wp-content\/uploads\/2024\/02\/florin-enceanu.png” title_text=”florin enceanu” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ text_font=”Lora||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_2_text_color=”#000000″ header_3_font=”Lora||||||||” header_3_text_color=”#000000″ header_3_font_size=”24px” header_3_line_height=”1.6em” width_tablet=”” width_phone=”auto” width_last_edited=”on|phone” max_width=”700px” module_alignment=”center” custom_margin=”3vw||||false|false” text_font_size_tablet=”” text_font_size_phone=”13px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

            Florin Enceanu<\/strong><\/h3>\n

            Fondator Editura Bookzone<\/span><\/h3>\n

            [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”CTA” _builder_version=”4.24.0″ background_color=”#202020″ background_enable_image=”off” overflow-x=”hidden” overflow-y=”hidden” custom_margin=”||||false|false” custom_padding=”0vw||7px||false|false” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.24.0″ custom_padding=”||3px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ text_font=”Lora||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_2_text_color=”#000000″ width_tablet=”” width_phone=”auto” width_last_edited=”on|phone” max_width=”700px” module_alignment=”center” custom_margin=”||20px||false|false” text_font_size_tablet=”” text_font_size_phone=”13px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

            “Daniel Z\u0103rnescu e omul care \u00ee\u021bi deschide mintea \u0219i sufletul. \u0218tie s\u0103 se apropie de tine pentru c\u0103 e un bun psiholog \u0219i \u00een\u021belege, mai bine dec\u00e2t o arat\u0103, ce se ascunde \u00een spatele fiec\u0103rui om cu care st\u0103 la mas\u0103. E omul care face pa\u0219i spre tine, dar te face s\u0103 \u00een\u021belegi c\u0103, de fapt, tu ai f\u0103cut pa\u0219i spre el. Scrie al dracului de bine \u0219i reu\u0219e\u0219te s\u0103 te fac\u0103 s\u0103 fii cu el \u00een poveste.”<\/span><\/p>\n

            [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.24.0″ _module_preset=”default” max_width=”700px” custom_padding=”3px|||||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/danielzarnescu.ro\/cursuri\/ws-copywriter\/wp-content\/uploads\/2024\/02\/adela-calugar.png” title_text=”adela calugar” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ text_font=”Lora||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_2_text_color=”#000000″ header_3_font=”Lora||||||||” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” header_3_line_height=”1.6em” width_tablet=”” width_phone=”auto” width_last_edited=”on|phone” max_width=”700px” module_alignment=”center” custom_margin=”3vw||||false|false” text_font_size_tablet=”” text_font_size_phone=”13px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

            Adela C\u0103lug\u0103r<\/strong><\/h3>\n

            Copywriter – All About Parenting<\/span><\/h3>\n

            [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”CTA” _builder_version=”4.24.0″ background_color=”#ededed” background_enable_image=”off” overflow-x=”hidden” overflow-y=”hidden” custom_margin=”||||false|false” custom_padding=”0vw||7px||false|false” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.24.0″ custom_padding=”||3px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ text_font=”Lora||||||||” text_text_color=”#000000″ text_font_size=”18px” header_2_text_color=”#000000″ width_tablet=”” width_phone=”auto” width_last_edited=”on|phone” max_width=”700px” module_alignment=”center” custom_margin=”||20px||false|false” text_font_size_tablet=”” text_font_size_phone=”13px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

            Prin chestionare, \u00eentreb\u0103ri, profile de personalitate, Daniel este \u00een c\u0103utare permanent\u0103 a ce se afl\u0103 \u00een ad\u00e2ncul oamenilor cu care urmeaz\u0103 s\u0103 lucreze. Construie\u0219te fiecare mesaj, fie c\u0103 este text, fie c\u0103 este carte, curs online sau orice material, astfel \u00eenc\u00e2t s\u0103 fie pe \u00een\u021belesul celor c\u0103rora se adreseaz\u0103.<\/span><\/p>\n

            Aceast\u0103 meticulozitate \u0219i \u0219tiin\u021b\u0103 a exprim\u0103rii \u00een scris \u0219i verbal, l-au propulsat pe Daniel \u00eentr-unul din liderii dezvolt\u0103rii personale \u00een Rom\u00e2nia. A creat o leg\u0103tur\u0103 str\u00e2ns\u0103 cu oamenii din comunitatea lui \u0219i este foarte apreciat pentru acest stil de comunicare , dus la rang de art\u0103, \u00een care vorbe\u0219te av\u00e2nd interesul celor ce \u00eel citesc \u00een minte.<\/span><\/p>\n

            [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.24.0″ _module_preset=”default” max_width=”700px” custom_padding=”3px|||||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/danielzarnescu.ro\/cursuri\/ws-copywriter\/wp-content\/uploads\/2024\/02\/pera-novacovici.png” title_text=”pera novacovici” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ text_font=”Lora||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_2_text_color=”#000000″ header_3_font=”Lora||||||||” header_3_text_color=”#000000″ header_3_font_size=”24px” header_3_line_height=”1.6em” width_tablet=”” width_phone=”auto” width_last_edited=”on|phone” max_width=”700px” module_alignment=”center” custom_margin=”3vw||||false|false” text_font_size_tablet=”” text_font_size_phone=”13px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

            Pera Novacovici<\/strong><\/h3>\n

            Fondator personalitatealfa.com<\/span><\/h3>\n

            [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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